BEND, OREGON (April 26, 2011) — Design strategy was a key factor in the Autumn 2010 of issue of 1859 Oregon’s Magazine, which won a nomination for Best New Quarterly Magazine from the publishing industry’s prestigious Maggie Awards Committee in Los Angeles. Creative Director Anouk Tapper developed a strong visual identity that supported the magazine’s objective to celebrate Oregon’s heritage and lifestyle for a sophisticated regional audience.
“Conveying authenticity was key to supporting the magazine’s heritage theme. We wanted Oregonians to feel a sense of pride when they saw 1859, and to think ‘Wow, look at how amazing and beautiful our home is’. I felt if 1859 looked too cute or modern it wouldn’t feel authentic, so I created a sophisticated mood to convey a sense of respect not only for the content of the magazine but for Oregon itself.”
To achieve an authentic mood throughout the magazine, Anouk combined traditional graphic and typographic devices in a sophisticated way, kept to a limited color palette, used simple line work and graphical devices to draw the eye through the content, and chose photographs that showed a dramatic sense of place.
The Maggie Awards Committee reviewed the Autumn 2010 issue of 1859 and based their judgment for the nomination on ten editorial and design criteria including cover, layout, design format, typography, readability, research, editorial components, and graphic and editorial devices.
“I wanted to put an iconic image on the cover and the renown McKenzie River Drift Boat was a perfect subject. I thought the ‘Classic Oregon’ headline would refer to both the boat and the magazine’s objective in a clear way for the viewer, and that many of the articles in the Autumn issue were a perfect fit for that theme as well. When I sketched out the concept to Heather (Heather Huston Johnson, co-publisher) and Kevin (Kevin Max, editor) they were behind it right away, and Mike Houska did a terrific job capturing the exact image I had in mind for the cover. I think the whole issue really worked to help define and amplify the 1859 brand.”
Anouk Tapper is the founder and creative director of Friction, a collaborative design and marketing studio since 2005 in Bend, Oregon. Anouk was contracted by Deschutes Media, LLC, to develop the logo, design and brand strategy behind 1859‘s print publication and webzine, and the sales and marketing materials to support the launch of the enterprise in 2009. Anouk was the Creative Director and sole designer of 1859 Oregon’s Magazine until 2011, including the Maggie Award-nominated Autumn 2010 issue.
1859 Oregon’s Magazine is a quarterly lifestyle and heritage magazine based in Bend and Portland, Oregon. 1859 is available on newsstands throughout Oregon and the Pacific Northwest and at www.1859magazine.com.
The Maggie Awards are produced annually by the Western Publishing Association to honor excellence in print, web and digital magazines printed or distributed in the western United States. The 2011 Maggie Awards dinner is April 29 in Los Angeles.