Project Description

For the launch of Celebrate Cannabis we created an identity with an accessible, feminine feel to expand the audience appeal beyond stereotypical stoner imagery and convey the modern, mainstream aspects the organization aims to promote. An abstract cannabis leaf in playful, confetti-like colors captures the groups celebratory focus, while the assemblage of dots depicts a community working together.

We developed a series of colorful variations for promotional buttons and stickers, to promote individualized expressions of support and emphasize the kaleidoscope of positive impacts the cannabis industry is having on the West Coast, and an annual sponsor version to be displayed on websites and in storefront windows.