Project Description

Founded by Dr. Harry Jacobson, former Vice Chancellor for Health Affairs at Vanderbilt University and CEO of Vanderbilt University Medical Center (VUMC), Cardiovascular Care Group is a collaboration that integrates hospital and ambulatory cardiovascular providers around the common goal of improving cardiovascular care through a physician-led and patient-centric approach.

Cardiovascular Care Group was seeking a corporate identity set and a custom website that would emphasize the caring nature of the organization and its members. Friction created a logo of human forms around a stylized heart that is smart looking and modern, and suggests that there people who care behind the heart-centered project. Friction also developed a suite of business collateral and a custom wordpress website for the project.