Project Description

The Pacific Northwest Waterways Association has works to ensure that our waterways are efficient, reliable, and environmentally sustainable. PNWA is a collaboration of ports, businesses and public agencies who combine their economic and political strength in support of navigation, energy, trade and economic development throughout the Pacific Northwest including Bonneville Dam, the Columbia and Snake rivers and the Puget Sound.

Established over 80 years ago by President Roosevelt, PNWA sought to modernize its brand and create a simpler logo that conveyed its mission and the communities it serves. Friction worked closely with the PNWA board and its stakeholders to develop a new logo, brand system and business papers for the organization.